Tuesday, October 19, 2010

Business Promotion vs Spamming

I often wonder where the fine line between business promotion and spamming is drawn on the various social networking medias? On Facebook I will see numerous links by the same people day in and day out. Some of the links are not even explained as to what they are and the same goes for Twitter. Do these daily posting actually bring in business or are they an irritant to the people who receive them? The reason I am asking this is, on Facebook they only allow so many post of friends to be in your newsfeed but I have learned some folks are hiding some of their friends post. Rainmaker wrote a post Are you a Facebook Friend Who Gets Hidden. I think her post is well written and does bring up a valid point. Where is the fine line of intrusion vs respectable business practice?

At one point I considered advertising on Facebook but after learning they limit the amount of post one sees, I decided it would only be helping Facebook business and not my own. Like anyone of us who owns a business, of course we want to display our products to a large number of customers. Although I have to say, I have been guilty of tossing out unwanted advertisements that arrived in my mailbox almost daily. I have caller ID to avert the telemarkers from calling all hours of the day and night. So how is social media networking any different than what we ourselves do not want? Is there a formula, a specific calculation that makes our business more desirable than others? Or, do we just risk having ourselves hidden from, Fans, Followers, or Friends by sending post daily marketing our products?

Please understand, I am not striving to upset anyone with this post but only trying to educate myself how to be a respectable marketer in this sad economy. Looking forward to your comments. Thank You! Dona


Deanna said...

Wow, this is really thought provoking. I'm on Facebook but I guess I never really look at the ads. I do have a few friends who add a website address to their posts but honestly, it doesn't bother me. I do support their need to create income for their families so I try and visit their sites when I have time. I understand your dilemma but I don't think I would consider you promoting your business on Facebook as spam. The only people that I know for sure that get hidden are the ones with salty tongues....lol!

Thanks for a great post,
Deanna :D

Anonymous said...

With the business - you have a biz fan page and then your personal page. I try hard to separate these but sometimes get too carried away with the fb or twitter share buttons. I am a self promoter - but not sure when to stop because when I list something in etsy out pops that 'post to fb' option or twitter option.

I think that when people follow your fan page they expect to hear about your creations/sales/new business news -

Now knowing this when I follow a business that is not a friend (someone who I want to stay in contact with) I do hide their feed. that is my option - I do want to support their business but don't need to see their sales and such daily.

How do you manage supporting others businesses in your daily feed?

Natasha in Oz said...

You have certainly raised some interesting points. I am not really a fan of Facebook and have still not signed up but, as a marketing tool, I can see why it might be a necessity.

Hope you get some good feedback.

Best wishes,

Angie Berry ~ Berry Homespun Primitives said...

I can see where you are coming from Dona. I can't offer much advice because I don't own a business but I will tell you that I truly love twitter but I get so aggravated that most people on there are just throwing out links. I joined it to see what people are up to in their daily lives not look at a bunch of links. Also, on facebook I have hidden a few that send out way too many messages. I don't mind them here and there but not numerous ones daily. Those are the ones I either hide or delete. I can see where it would be a good marketing tool if it was used wisely and not in excess. Best wishes with it all!

CMZ Art/ Rustic Goth said...

I try to limit my promoting to what I think is a reasonable level...though on Twitter, sometimes I am guilty of posting art titles with a link, without explanation.
Personally, I don't mind someone who promotes heavily...if it works for them. I try, whenever possible, to mix some personal thoughts in with the promotion, so that my Facebook page doesn't look like one endless advertisement.
So far...I'm mostly happy with my efforts.

Kirsten said...

Hi Dona....I have to say that I have not been entirely comfortable with advertising my business on Facebook... because that is mainly where I link up with my close friends and family and I don't like spamming them. I view it as spam, since many of them are not on FB to promote anything. Twitter, however, is a different 'animal' so to speak, since most people follow with the understanding that you are there to promote your interests and they too have something to promote. On Twitter I try to balance my own promotion by also promoting the people who are kind enough to promote me. I also am there to engage with my followers and get to know them as people. I am not there to collect followers and not reciprocate kindness when it is extended to me. So, for me, Twitter is an open forum for promotion not just for me, but for my 'Tweeps' as well.

Dana said...

I have thought about that as well. I don't like to bother people, but I want to promote my jewelry as well. I started a business page and only promote on that. I figure the people who follow me do so to keep up with my products. Rarely do I mention on my personal page that I have a sale going on, and I keep it short.

Swapna Raghu Sanand said...

I liked your post because this is something that many people are talking about and it is a dilemma of sorts. If you want to bring more Facebook exposure to your business, there is only one way to go about it: be positive and do your homework. Read up on all the really successful small brands that unleashed creative campaigns of Facebook and try to make a study on how they identified the right target audience to get started with promoting their brands. Who knows, it might just be the undiscovered, golden mine for u.

What I am trying to say that no matter what, it takes courage to swim against the tide but do it in your own way and for your own good. All the best!

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