I often wonder where the fine line between business promotion and spamming is drawn on the various social networking medias? On Facebook I will see numerous links by the same people day in and day out. Some of the links are not even explained as to what they are and the same goes for Twitter. Do these daily posting actually bring in business or are they an irritant to the people who receive them? The reason I am asking this is, on Facebook they only allow so many post of friends to be in your newsfeed but I have learned some folks are hiding some of their friends post. Rainmaker wrote a post Are you a Facebook Friend Who Gets Hidden. I think her post is well written and does bring up a valid point. Where is the fine line of intrusion vs respectable business practice?
At one point I considered advertising on Facebook but after learning they limit the amount of post one sees, I decided it would only be helping Facebook business and not my own. Like anyone of us who owns a business, of course we want to display our products to a large number of customers. Although I have to say, I have been guilty of tossing out unwanted advertisements that arrived in my mailbox almost daily. I have caller ID to avert the telemarkers from calling all hours of the day and night. So how is social media networking any different than what we ourselves do not want? Is there a formula, a specific calculation that makes our business more desirable than others? Or, do we just risk having ourselves hidden from, Fans, Followers, or Friends by sending post daily marketing our products?
Please understand, I am not striving to upset anyone with this post but only trying to educate myself how to be a respectable marketer in this sad economy. Looking forward to your comments. Thank You! Dona